How It Works
What We Look For
Our investors are always looking for great companies, and our companies are always looking for great investors. TradeWinds believes transparency and accountability are paramount to a successful investment experience and we are here to facilitate that exchange.
If you qualify as an Accredited Investor, the TradeWinds platform will introduce you to investment opportunities with a variety of companies in various stages of their financial life cycle. Our registered representatives are here to help you navigate your way through the financial markets so you can find suitable investments that meet your unique financial goals and risk appetite.
Our platform makes investing seamless and enjoyable.
What Our Investors Look For:
A unique or new idea. If it’s not new, they want to see an innovative spin on old technology. Market traction, which could be in Alpha or Beta customers, partnerships, revenue, or other metrics that define success. They’re not just looking for good ideas-they want ideas + execution. A solid team with experience in their industry. In other words, our investors look for three things: Good Ideas, Market Traction, and a Good Team.
How We Choose Companies
TradeWinds reviews start-ups with the same level of rigor as traditional Venture Capital companies. We screen all listing applicants using specific criteria – an evaluation of suitable risk, likelihood of profitability, willingness to give up an equity stake in exchange for capital, etc.—and select only the start-ups that fit a certain profile. The process looks like this. A Company Applies for Listing on TradeWinds: They provide us with key information about the company’s business, products, team, financials, and a pitch deck summarizing their business. We Perform Institutional Level Due Diligence on the Company: The TradeWinds team examines every aspect of a company before it’s listed on the platform. This includes criminal background checks on the founders, examination of a company’s financial statements, and may even interview a company’s customers. This helps us weed out fraudulent activity and make sure we only select the companies with the best possibility to succeed. We Negotiate on Your Behalf: TradeWinds will negotiate with start-ups we believe are pricing themselves too high so that our investors get the best value. If a start-up won’t compromise on a valuation, they may not get listed.
How We Add Value and Reduce Risk
LightPath is a FINRA registered broker dealer. This means we adhere to the strict federal, state and regulatory laws and rules imposed by the SEC, FINRA and SIPC. In fact, every single employee who deals with the customer investing – from the Founder, to our customer service reps— at least has their Series 7 license. We are extremely selective about the investors and companies that become our clients and very committed to delivering superior results to each of them. We are fierce advocates for their interests, and seek to maximize their objectives. As a results, our clients enjoy an efficiently run process and execution on the best possible terms.